Photo of audience member in Society Mask

The Day My TV Reached Out and Masked Me

Photo of audience member in Society Mask
The Mr Robot Reach. The Horror,  masked.

On Monday, there was a tweet I couldn’t ignore.

The result, shown above, is both an act of protest (fsociety) and of acquiescence (read on).

My Twitter modality is largely unidirectional. I don’t expect responses to my actions. I don’t expect, and very rarely stumble into sustained dialog as a result of an RT or dashed-off reply.

Despite a more than passing resemblance between E Corp and NBCUniversal Cable Entertainment, when @whatismrrobot reached out, I did the unthinkable and provided a street address.  Yes — PII and all that. And over a weakly authenticated channel. No NDA. No opt-in. No privacy disclosure.

A Mr. Robot surrogate of some sort had somehow reached out through that noisy social network chatter. I lowered my guard, recalled recent hand-wringing over Season 3 ratings, responded with a guarded assent.

A day later FedEx announced a shipment from Los Angeles (yes, not a suburb), from Department “Mr Robot.” The rest is . . . well, very, very minor history. But memorable, in a Don Draper sort of way. A show known for its digital dystopia and destruction, decoy and dissolution did the unthinkable. It reached out and touched me.

Answer? Encrypted

TV is ordinarily a cold medium. If only Marshall McLuhan were around to offer a better explanation. But no. The API is undiscoverable. The answer, if there is one, is probably encrypted.

But please don’t delete me while I check anyway.


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